The vortex is the logo of Isao Hosoe Design. It’s not a random pick, nor an aesthetic trick. It is, instead, a declaration of a design intent, in which the material the studio works it’s the dynamic relationship between individuals, objects and systems. It’s not even, and it’s good to underline it, the visual synthesis of a word’s game.


The vortex of ideas, so famous, in this case is brought to a concept of design which is an integral part of the work of Isao Hosoe Design. Starting from concrete ideas to let the design process materialize in many directions, the aim is that of reaching the human being, his habits, his daily behaviours and his needs, even those still unknown.