Play 40

Work instrument for the development of creativity

Design: Isao Hosoe and Lorenzo de Bartolomeis

Producer: Gruppo Loccioni , Corraini publications, Italy, 2008


Iniciating from the traditional japanese game of Karuta, based on the inmediate association of words and images, the Play 40 cards can be used to link ideas quickly and spontaneously.

Play 40 is a game and a work instrument at the same time. It’s a game because it’s a moment of fun for the mind and a work instrument because it’s a valid method for creating ideas from ideas, to project objects and new processes in everyday’s team work.

Play 40 cards are used to play with ideas. And to make new ones come to life.