City bike

Design: Isao Hosoe with Marco Gaudenzi, Nicola Pari and Egiziano Azzolini

Producer: Fluida s.r.l., Italy 2002


Fluida.it, the smallest city-bike ever, is the first born of a family of innovative means of transport, offered by the newly formed company FLUIDA srl, to interpret new lifestyles, cable to transform the behaviour of those who use it.

This is an ambitious project that encompasses and expresses the fusion of different cultures: the Western architectural vision of Marco Gaudenzi- who, not just by chance, has also worked as an industrial designer in the jewellery industry – and the Oriental philosophical approach of Isao Hosoe- who already in his undergraduate thesis on Aerospace Engineering demonstrated a marked interest in pedal-powered transport.